Interim/Fractional CMO
A fractional/interim CMO (Chief Marketing Officer), serves as a marketing executive responsible for leading the marketing strategy and managing the marketing department. Mitchell Brown Consulting works with businesses that need an executive-level marketing officer, but not in a full-time capacity .
Benefits
Clients benefit from a fractional CMO when a full-time CMO is not warranted or when the organization’s CMO is temporarily away from the business and expert strategy and leadership are needed in the meantime. Fractional CMOs also provide a fresh perspective, access to higher-level executive experience, and greater flexibility. Often, it makes sense to bring in a fractional chief marketing officer because a full-time role is not required based on the state or needs of the company and/or for financial reasons.
The role of the fractional / interim CMO
-
Overall corporate marketing & communications strategies
-
Marketing department & program leadership, assessment & recommendations
-
Advertising & promotional campaign strategy, development & implementation
-
Leasing strategy & leasing marketing
-
Mergers, acquisitions & dispositions
-
Shareholder relations
-
Tenant communications
-
Public / private Partnerships
-
Event concept & management
-
Internal / employee communications
-
Change management / corporate integrations
-
Internal / employee communications